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Incoterms explained: A strategic guide to global trade allocation

Marie von Koeller
Marketing Associate Manager - Media Team
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Published
14 July 2025
Time read:
10 min read
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In short: What are Incoterms?

“Incoterms” stands for International Commercial Terms. Since 1936, these terms of trade have been defined and updated by the International Chamber of Commerce (ICC). With new incoterms released every decade alongside yearly revisions,  these standardized rules can be hard to keep up with.

In simple terms, incoterms are a set of international rules that define the responsibilities of the buyer and the seller in a transaction involving the shipment of goods.

The Incoterms rules describe:

  • Obligations: Outlines responsibilities of the buyer and seller in a trade transaction
  • Risk: Clarify when risk passes from seller to buyer under each of these rules.
  • Costs: Outlines how costs are distributed between the seller and the buyer.

Prior to signing off on the commercial arrangement, the involved parties select the Incoterms. What this does is determine who is responsible for; the transport cost of each transportation segment, who loads and unloads the cargo, and who bears risk at any given point if something goes wrong.

1. EXW (Ex Works)

  • The seller, or exporter is to make the cargo available to the buyer, or importer at the seller’s premises.
  • The buyer is responsible for all costs, duties, insurance and risk associated with the shipments,
  • Risk transfers from seller to buyer once the seller has placed the goods outside their factory/premises.

Note

EXW: Suitable for domestic sales, but care should be exercised for international sales as full responsibility rests with the buyer.

2. Free Carrier (FCA)

  • The seller, or exporter is responsible to transport the goods to an agreed place, commonly specified by the buyer, and is required to complete all origin customs formalities.
  • The buyer arranges transport and is responsible for import, where applicable. But if commercial practice or at buyer’s request, Seller may arrange transport at buyer’s cost and risk ‍
  • Risk transfers to the buyer once the cargo has reached a warehouse, or consolidation depot for example.

Note

FCA: Any mode/s of transport, delivery at origin, buyer arranges carriage.

3. Free Alongside Ship (FAS)

  • Seller is responsible for export. Seller transports the goods from their premises, completes origin customs formalities, and ensures the goods are safely delivered alongside the international mode of transport (e.g. vessel).
  • Buyer pays transport and is responsible for import where applicable.
  • Risk Transfers once the seller has delivered goods to the named port alongside the vessel.

Note

FAS: Seller delivered goods alongside the vessel, buyer arranges carriage.

4. Free On Board (FOB)

  • FOB is very similar to FAS, however differs in that risk transfers to the seller once the goods have been loaded onto the vessel (specifically when the cargo has crossed the ‘ship's-rail’).

When negotiating FOB terms, for the purpose of clarification, it’s important to state the port in which the terms apply to. For example, if you’re importing/exporting out of Shanghai the terms should read FOB Shanghai.

Note

FOB: Seller delivers goods on board the vessel, buyer arranges carriage. For goods in containers, consider using FCA instead.

5. Cost and Freight (CFR)

  • The seller, or exporter is now responsible for all origin formalities and is also required to cover the international freight charges to the destination port.
  • The buyer is responsible for import where applicable
  • Risk transfers when the seller hands goods to transport or carrier, without bearing transport risk.

Note

CFR: Seller delivers goods on board the vessel and arranges carriage

6. Cost Insurance and Freight (CIF)

  • The CIF term carries the same conditions as CFR.
  • The seller, however, is also required to purchase insurance for the goods, with the buyer, or importer named as the beneficiary.
  • Risk transfers when seller hands goods over to carrier BUT seller pays for transport, without bearing transport risk

It’s important to note two things in particular for the CIF term:

  • Firstly, should the goods be damaged in transit, the buyer is required to file the insurance claim, not the seller.
  • Secondly, for a shipment to qualify for the CIF term, the cargo must be partially moved by ocean freight.

Note

CIF: Seller delivers goods on board the vessel, insures buyer’s risk and arranges carriage.

7. Carriage Paid To (CPT)

  • The seller is responsible for export and pays for transport, but does not have transport risk.
  • The buyer is responsible for import where applicable.
  • Risk transfers when Seller hands goods to the carrier.

Note

CPT: Carriage Paid To means that the seller delivers the goods to an agreed place, often the origin port. This is decided by both parties prior to shipping and transfers the risk to the buyer.

8. Carriage, InsurancePaid To (CIP)

  • The seller is responsible for export and pays for transport, but does not have transport risk. Seller contracts for ‘all risks’ cover insurance against buyer’s transport risk.
  • The buyer is responsible for import where applicable.
  • Risk transfers when Seller hands goods to the carrier.

Note

CIP: Carriage, Insurance Paid To means that the seller delivers the goods to an agreed place, often the origin port. This is decided by both parties prior to shipping and transfers the risk to the buyer. Seller insures buyer’s risk.

9. Delivered At Place (DAP)

  • The seller is responsible for export and pays for transport.
  • The buyer is responsible for import where applicable.
  • Risk transfers when the seller delivers the goods at the buyer’s disposal

Note

DAP: Seller arranges carriage, delivery at the destination door.

10. Delivered At Place Unloaded (DPU) or Delivered At Terminal (DAT)

  • The seller is responsible for export and pays for transport
  • The Buyer is responsible for import where applicable.
  • Risk Transfers when the seller unloads the goods from arriving transportation and places them at Buyer’s disposal at the named place of destination.

Note

DPU: Name changed from Delivered at Terminal (DAT) to Delivered at Place Unloaded (DPU). Now comes after DAP. For this incoterm the seller is responsible for delivery to the terminal. Either the wharf or airport of destination.

11. Delivery Duty Paid (DDP)

  • The seller is responsible for export and pays for transport. The seller is also responsible for destination duties and taxes.
  • The buyer is responsible for import where applicable.
  • Risk transfers when seller places the goods, cleared for import, at buyer’s disposal on arriving means of transport at the named place

Key takeaways

Key takeaways

  1. Be Specific with Locations and Destinations: Never rely on vague geographical terms like "port." Always designate the precise port, terminal, or hub (e.g., FOB Shanghai). Ambiguity in documentation triggers customs clearance confusion, operational bottlenecks, and surprise delivery fees.
  2. Separate Ownership from Risk: Do not confuse legal asset ownership with financial transit liability. "Ownership" dictates who owns the cargo, while "risk" establishes who pays if something goes wrong. Because they hand over at different operational milestones depending on the term, you must isolate the precise transition parameters to protect your liabilities.
  3. Proactively Avoid Common Incoterm Mismatches: Selecting structural terms that conflict with your real-world transit style can generate severe delays and structural penalties. Ensure your layout matches these specific conditions:
    • Containerised Cargo: Avoid FOB or CIF; swap to FCA, CPT, or CIP so risk shifts cleanly when the containers hit the inland destination terminal rather than the ship's rail.
    • EXW (Ex Works): Do not use if the exporter is physically unable or unwilling to facilitate cargo handoff at their direct warehouse premises.
    • DDP (Delivered Duty Paid): Avoid if the international seller lacks local legal presence or registration to clear import customs at the destination port.
    • Legacy Frameworks: Review active contracts to guarantee they reflect modern transport options rather than outdated, legacy Incoterm rules.

Conor Hagan, Co-CEO and Co-Founder of Explorate, said: “It’s been a fantastic journey working alongside the team at Nick Scali to bring this project to life. Collaborating with such an iconic Australian brand to transform their supply chain into something not only industry-leading but capable of supporting innovative thinking for years to come has been a privilege.”

Marie von Koeller
Marketing Associate Manager - Media Team

Bringing 10+ years of experience across international marketing, business administration, and strategic brand management, Explorate's media lead has directed corporate communications within competitive industrial and tech sectors to expertly navigate reputation across the digital supply chain landscape.

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